Privacy Policy

Last Updated: June 2025

This Privacy Policy describes how TRESSCA ECOMMERCE OPC PVT LTD ("we", "us", or "our"), operating the brand Wear Your Heart at wearyourheartofficial.com (the "Website"), collects, uses, discloses, and protects the personal data of our customers, visitors, and users. This Policy is compliant with the Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology Act, 2000, and applicable rules thereunder.

By accessing or using our Website or placing an order with us, you agree to the collection and use of information in accordance with this Privacy Policy.

1.1  Who We Are

Legal Entity: TRESSCA ECOMMERCE OPC PVT LTD

Brand Name: Wear Your Heart

Website: wearyourheartofficial.com

Nature of Business: E-commerce — Fashion / Apparel

Contact for Privacy Queries: care@wearyourheartofficail.com

1.2  Personal Data We Collect

We collect the following categories of personal data when you visit or transact on our Website:

A. Data You Provide Directly

  • Full name
  • Email address
  • Mobile / phone number
  • Billing and delivery address (including pin code, city, state)
  • Payment information (processed and secured by our third-party payment gateway — we do not store full card details)
  • Order details and purchase history

B. Data Collected Automatically

When you browse our Website, we may automatically collect:

  • IP address and approximate geographic location
  • Device type, browser type, and operating system
  • Pages visited, time spent, and referral source
  • Clickstream data and browsing behaviour on our Website
  • Cookies and similar tracking technologies (detailed in Section 1.5)

C. Data We Do NOT Collect

  • We do not collect sensitive personal data such as government-issued IDs, health information, biometric data, or financial account numbers.
  • We do not knowingly collect personal data from individuals under the age of 18 (minors). If you are a minor, please do not use this Website or provide us with any personal information.

1.3  How We Use Your Personal Data

We use your personal data for the following legitimate purposes:

  • Order fulfilment — processing and delivering your orders, managing returns and exchanges, and communicating updates.
  • Customer support — responding to your queries, complaints, and feedback.
  • Marketing and retargeting — sending you promotional emails, SMS, and WhatsApp messages about our products, offers, and new arrivals (only where you have not opted out).
  • Personalised advertising — building and refining Custom Audiences and Lookalike Audiences on Meta (Facebook/Instagram) Ads platform using your data, subject to Meta's platform policies. We may also use your data for Google Remarketing and conversion tracking.
  • Analytics and improvement — analysing website traffic, user behaviour, and sales patterns to improve our products, content, and user experience.
  • Fraud prevention — detecting and preventing fraudulent orders, chargebacks, or misuse of discount codes.
  • Legal compliance — meeting obligations under applicable Indian laws.

1.4  Data Sharing and Third Parties

We share your personal data only with the following trusted third parties, strictly for the purposes stated:

  • PayU — Payment gateway for processing online payments. PayU is PCI-DSS compliant and processes payment data under its own security standards.
  • Shiprocket — Our logistics and order management platform, used to dispatch, track, and manage deliveries.
  • Courier Partners — Bluedart, Delhivery, Xpressbees, Ekart, and Amazon Logistics receive your name, delivery address, phone number, and order details to fulfil your shipment.
  • Shopify — Our e-commerce platform that hosts the Website and stores order and customer data. Shopify's data processing is governed by its own Data Processing Agreement (DPA).
  • Meta Platforms (Facebook/Instagram) — We share data for advertising purposes, including Custom Audience creation, Lookalike Audiences, and retargeting campaigns. This may involve the use of Meta Pixel on our Website.
  • Google LLC — We may share data for Google Analytics 4 (GA4) tracking, Google Ads remarketing, and conversion measurement purposes.

We do NOT sell, rent, or trade your personal data to any external party for their independent use.

All third-party integrations process your data within India to the best of our knowledge. For cross-border transfers inherent to platforms such as Shopify, Meta, and Google (which may store data internationally), such transfers are subject to adequate safeguards as per the respective platform's global data protection framework.

1.5  Cookies and Tracking Technologies

Our Website uses cookies and similar technologies to enhance your browsing experience and enable advertising functions. The types of cookies used include:

  • Strictly Necessary Cookies — Essential for the Website to function correctly (e.g., shopping cart, checkout session).
  • Functional Cookies — Remember your preferences and improve your experience.
  • Analytics Cookies — Collect information about how visitors use our Website (e.g., Google Analytics 4).
  • Marketing / Advertising Cookies — Used by Meta Pixel and Google Ads tags to serve you relevant advertisements and measure campaign performance.

Currently, our Website does not display a cookie consent banner before setting non-essential cookies. We are in the process of implementing a consent management solution to comply with the DPDP Act 2023. Until then, by continuing to use our Website, you acknowledge the use of cookies as described above.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Website.

Note: We recommend reviewing your browser's help documentation for instructions on managing cookies.

1.6  Data Retention

We retain your personal data for as long as is necessary to fulfil the purposes for which it was collected, including:

  • Order and transaction records — retained for a minimum of 5 years as required by applicable Indian tax and accounting laws.
  • Marketing communications data — retained until you opt out.
  • Browsing and analytics data — typically retained for up to 26 months as per GA4 default settings.

After the applicable retention period, your data will be securely deleted or anonymised.

1.7  Your Rights Under the DPDP Act 2023

As a data principal (user) under the Digital Personal Data Protection Act, 2023, you have the following rights:

  • Right to Access — You may request a summary of the personal data we hold about you.
  • Right to Correction — You may request corrections to inaccurate or incomplete personal data.
  • Right to Erasure — You may request deletion of your personal data, subject to any legal retention obligations.
  • Right to Grievance Redressal — You have the right to have your grievances addressed within a reasonable time.
  • Right to Opt Out — You may opt out of marketing communications at any time using the unsubscribe link in emails or by contacting us.

To exercise any of these rights, please contact us at: care@wearyourheartofficail.com. We aim to respond to all privacy requests within 30 days.

1.8  Security

We implement reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure. We recommend that you do not share your login credentials with anyone.

1.9  Marketing Communications & Opt-Out

With your consent, we may send you promotional messages via email, SMS, and WhatsApp. You can opt out of these communications at any time by:

  • Clicking the 'Unsubscribe' link in any marketing email.
  • Sending an opt-out request to care@wearyourheartofficail.com.

Even after opting out of marketing, we may still send you transactional messages (e.g., order confirmation, shipping updates).

1.10  Grievance Redressal

If you have any questions, concerns, or grievances regarding this Privacy Policy or the processing of your personal data, please contact us at:

Email: care@wearyourheartofficail.com

Brand: Wear Your Heart — TRESSCA ECOMMERCE OPC PVT LTD

We will acknowledge your grievance within 72 hours and resolve it within 30 days of receipt.

1.11  Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. The revised Policy will be posted on this page with an updated 'Last Updated' date. Continued use of the Website after any changes constitutes your acceptance of the revised Policy.